Website — Luso Estudio
Client · Live
Context
Luso Estudio is an Argentine creative studio offering branding, social media management, web design and audiovisual production. It had no website of its own and sold through WhatsApp and Instagram.
The goal was a lightweight site that presents the services, shows past work and takes visitors into a WhatsApp conversation with as little friction as possible.
Technical decisions & challenges
- 01
Fully static site
No backend, CMS or database: editable content lives in typed data files (services, works, testimonials) and a single config file holds WhatsApp, social links and domain. Fewer moving parts, zero hosting cost and nothing to maintain.
- 02
Brand identity without hurting load time
Brand typefaces are self-hosted with next/font/local and animations are triggered with IntersectionObserver, keeping the visual personality without unnecessary weight.
- 03
Copy faithful to the brand
I worked from a requirements document with the structure and copy approved by the studio, without inventing text, and gave each service its own page so it can be shared on its own.